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DESIGN FOR PRINT | BRANDING
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2023 - 2025
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DESIGNER
TETROSYL
A full-time role focused on print and packaging design, spanning product labels, large-format print, B2B marketing materials, brochures and promotional displays. My work supported Tetrosyl’s automotive product portfolio, helping communicate product information, strengthen brand consistency and deliver effective print-ready solutions across a range of applications.
MARKETING MATERIAL & LABELS
B2B MARKETING DESIGN
+ Designed B2B marketing materials in line with brand guidelines and internal stakeholder objectives, supporting clear and consistent communication across trade campaigns.
+ Developed layouts using tailored copy and supplied imagery to present product information and promotional offers in an engaging, easy-to-understand format.
+ Created print materials that helped communicate key product benefits and commercial messaging to trade customers.
PACKAGING & PRINT
+ Designed packaging and label artwork for established Tetrosyl brands, including CarPlan, Carlube, T-Cut and Triplewax, helping maintain strong and recognisable brand identities across the product portfolio.
+ Produced packaging designs for major UK retailers, including Aldi, adapting artwork to meet specific retailer requirements and presentation standards.
+ Created large-scale print materials, including product headers and display units, to support effective product presentation in retail environments.
+ Developed expertise in preparing accurate, production-ready artwork for print, ensuring designs could be efficiently translated from concept to finished products and displays.
INFINITY WAX: ACQUISITION & REBRAND
+ Redesigned the Infinity Wax logo following Tetrosyl’s acquisition of the brand in April 2025, retaining its existing visual style, future-proofing the brand for increased scaling.
+ Developed multiple logo concepts and refined the design through feedback from the Marketing Director.
+ Applied the approved logo to product labels, improving legibility and visual consistency, as well as updating the designs to meet health & safety requirements.
CONCEPT BRAND DESIGN
+ Developed premium air freshener concepts for the automotive market, incorporating supplied copy and packaging requirements.
+ Explored logo designs and created multiple packaging styles for two new concept brands.
+ Applied a consistent design language across selected existing Tetrosyl brands.
+ Focused on creating a cohesive, high-end visual identity across the product range.
BROCHURE DESIGN
+ Developed a concept design for Tetrosyl’s valeting brochure, introducing a sleek, modern aesthetic to refresh the presentation of its product portfolio.
+ Introduced refreshed visual styling and layout solutions to enhance the brochure’s overall appeal and improve legibility.