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E-COMMERCE DESIGN | EMAIL MARKETING
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2025 - PRESENT
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DESIGNER
MY MOTOR WORLD
A full-time role focused on digital design and marketing, creating engaging campaign experiences across email, web, paid social and motion. My work helped strengthen brand consistency, improve customer journeys and support promotional activity across the e-commerce website.
EMAIL MARKETING
DESIGN
+ Developed distinct design languages while maintaining a consistent brand experience
+ Refined existing designs and introduced new templates to improve content hierarchy, make promotional messaging clearer and guide customers towards key actions.
+ Built a flexible design system that enabled faster, more consistent campaign production across a wide range of email communications.
FLOWS & AUTOMATION
+ Optimised existing automated email flows and introduced new customer journeys around key touchpoints to create more relevant and timely communications.
+ Simplified abandoned basket journeys to provide a clearer route back to purchase and support the recovery of potentially lost sales.
+ Developed targeted flows based on reward points, brand engagement and purchase behaviour, helping deliver more personalised communications and encourage repeat engagement.
EMAIL MARKETING
A/B TESTING & OPTIMISATION
+ Used A/B testing to understand which creative, messaging and content approaches resonated most effectively with the audience
+ Tests covered elements such as subject lines, CTAs, layouts and promotional messaging, with results used to inform future campaigns and iterations
+ Applied insights from campaign results to refine future communications, creating an ongoing cycle of testing, learning and optimisation.
EMAIL CALENDAR MANAGEMENT
+ Managed the email calendar around promotions, seasonal moments, demand peaks and key commercial dates
+ Campaigns were balanced alongside recurring sends and automated flows to maintain engagement, minimise fatigue and keep email activity commercially aligned
MARKETING CAMPAIGNS
WEBSITE ASSETS
+ Designed a range of responsive website assets and banners to promote campaigns across key categories and customer touchpoints.
+ Created flexible designs across multiple formats and placements while maintaining a consistent brand experience.
+ Developed campaign-led visuals that supported promotional messaging and encouraged customer engagement across the site.
SOCIAL MEDIA & AFFILIATE
+ Designed creative assets for paid and organic social campaigns across a range of platforms and formats.
+ Created promotional graphics for affiliate partners to support campaign activity and drive traffic back to the website.
+ Adapted campaign creative across different channels while maintaining consistency in messaging, visual identity and brand standards.
LANDING PAGES
+ Designed visual styling for campaign landing pages, creating clear and engaging experiences aligned with the wider campaign creative.
+ Created bespoke assets including icons, imagery and supporting graphics to enhance page content and visual hierarchy.
MOTION & VIDEO
+ Created motion-led assets, including animated email heroes and digital advertising creative, to bring promotional campaigns to life and capture audience attention.
+ Produced a series of promotional product videos for a sub-brand, overseeing the shoot and editing footage into polished final content.
+ Directed the filming and managed the creative execution from initial concept through to final video delivery.